Not having a social presence or strategy to back it up can be severely detrimental to most businesses. You’ll no doubt have already figured out what your business niche is, what products you hope to sell and the audience, but don’t let it go to waste by not engaging with the audience on social media.
Many companies might have executed their marketing strategies without fully thinking through how they were going to tackle social media.
How exactly do things turn bad?
Well, the usual story goes something like this…
The owner decides to put their business onto social media. They create the page, fill it with content, useful information to attract an online audience in the build up to a big launch event, everyone’s excited until a few weeks later when the new and unique content dries up, leaving the followers wondering why they ever signed up in the first place, some seeking answers but getting no replies.
So what’s the answer?
Yes, you guessed correctly. A social media marketing plan.
The plan should build on your social media presence, not let it dwindle away. You need a constant stream of new likes and followers to create new sources of sales, create a buzz for repeat custom and cement your brand’s authority. Typically, you’ll need to figure out the following:
- What are your goals?
- Who is the target audience?
- What tactics are you going to implement?
- How much time is required?
- Who is going to keep it on track?
Be under no illusions. Social Media can be hugely time consuming but if you stick to the plan and have some predefined, tangible goals you’ll have a better chance of success.
Larivio specialises can help your business get on the right track for social media marketing. If you’re interested in learning more, feel free to contact us.